Analysis of "low cost" Happy 2010
culture of cheap flights or flights 'low cost' set to passengers for some time, now emerges as the most effective solution to continue traveling in these times where the pockets of consumers are still affected by the economic crisis, which only now seems that we can start dating.
Tuesday, December 29, 2009
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Airlines 'low cost' as Ryanair, EasyJet, Wizzair, etc., Have shown that its business model is going well, at least for now, because while most of the traditional airlines have experienced losses in the past year, the "low cost" are in the comfortable area of \u200b\u200bbenefits, or at least those who have suffered losses are minimal. For example, EasyJet has posted a profit of 58.5 million euros, closing its fiscal year with revenues of EUR 2.856 million, representing a 12.9% increase over the previous year.
cheap prices of "low cost" are generally more objectively lower than the prices of traditional airlines, but not in all places and at all times of buying period. The reality is that most passengers can buy your flight at a price slightly lower than a traditional airline, although a not insignificant number of them will do it for a price equal to or more expensive, and few, the very least, a significantly lower price.
This strategy reinforces the image of airline flights and the "low cost", without their benefits eventually deviate too much from those who had made by selling their flights at a price similar to their traditional competitors.
image to sell cheap flights is crucial for several reasons, which are supported including direct propaganda elements that make them passengers got a very cheap flight. Note that while a passenger who got a flight by a very low price will be happy to discuss this with your friends and acquaintances, anyone who did not achieve a good price is attributable to its lack of ability and will not show much tendency to tell others.
not forget that some media even blamed the passengers for their lack of knowledge get cheap flights, which, basically, we are but propaganda of the "low cost" item difrazada newsworthy. The "low cost" also operate in secondary or regional airports, which typically have a lower operating cost than high-traffic airports or major.
This has advantages for the airlines 'low cost', as one part save money, benefiting from lower airport costs, and, secondly, they receive indirect support from regional governments which are set to open routes change serve to develop the tourism sector in these regions.
In this way, airlines can be in the area of \u200b\u200beconomic benefits and sell cheap cheaper than traditional capturing these customers, increasing its market and strengthening its image as a cheap company. Although direct subsidies are not permitted by law, are granted with the so-called "Tourism promotion agreements", and considering that in Spain every one of their community is interested in promoting regional tourism, the price of "convention", currently over half a million euros per destination, more needs to be greater if we want an airline "low cost" open new routes in our territory.
airline A "low cost" as a company after all, do not care where the money comes from entering into their coffers as profits are, so that if the revenue from the central passage for your input "conventions" and produced, the business can continue to grow and develop.
This is good for the airlines 'low cost' who profit while the others recorded losses for passengers who can buy your flights getting cheaper, and the various regional governments can attract more visitors and tourists to their regions. It is certainly an elegant solution to what appears to be squaring the circle, ie, selling cheap flights, make money, promote tourism and all so happy.
We are not against the model while beneficial to the passenger and can shop for flights getting cheaper at the same time encouraging tourism in Spain, but this is public money indirectly reaches the airlines for regional promotion, there must be a good control system and results will not be that this money go directly to swell the profits of airlines and passengers continue to buy cheap flights look expensive with.
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